Trade is global, like it or not
Donald Trump has stated that it is his intention to restrict imports to the USA. In theory, that sounds fine – but supposing the rest of the world says, “OK Donald, same to you!” ?
I have recently bought something from China. OK, I didn’t realise it was in China, but the miracle of online shopping makes it easy. One or two clicks on Amazon (or was it ebay?) and I had bought and paid. Didn’t notice it was going to take a month to arrive at first…
Plus side for Europe
There are plenty of countries inside and outside Europe happy to take up trade opportunities that the USA lets slip. Most speak English, but for those that don’t translation is widely available – although it’s obvious who has relied on machine translation.
Sell to French speakers
Someone rings up, wanting to sell to you. Do they say “Want to buy…..?” in any language other than English? What would you think if they asked in French? Or Spanish? Or Chinese? There’s a clue here to effective sales technique. You need to approach customers in their own language, not yours.
Sell in the right language
Supposing you want to sell to French speakers…not necessarily in France. In Europe, French speaking countries are France, Belgium, Luxembourg, Monaco and Switzerland.
French further afield
What about countries in Africa- with hugely successful, growing economies? French speaking countries (ie where French is an official language) include Algeria, Benin, Burkina Faso, Burundi, Cameroon, Central African Republic, Chad, Comoros, Democratic Republic of the Congo, Congo, Republic of the Côte d’Ivoire, Djibouti, Gabon, Equatorial Guinea, Guinea, Madagascar, Mali, Mauritius,Morocco, Niger, Réunion, Rwanda, Senegal, Seychelles, Togo and Tunisia.
So if you are interested in expanding your exports, you could do a lot worse than target one or two of these countries. Also, there is a lot to be said for being able to escape the British winter and flying to one of those sunny places…